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Personalisation at Scale for Financial Services
In financial services, it pays to personalise.
Personalisation at Scale: Financial Services Industry Spotlight explores the challenges — and payoffs — motivating financial services providers to accelerate adoption of personalisation programmes. Learn more in this Adobe-commissioned Forrester Consulting research study.
Personalisation efforts are paying off for financial services providers, but customer demands are high.
Forrester’s research delivers key findings into personalisation efforts, such as :
- Early personalisation efforts are proving valuable — exceeding initial targets in key areas like revenue, conversion and customer experience.
- Still, just 15% of B2C consumers say financial services providers are meeting expectations.
- To achieve experience excellence, financial services providers must focus on developing personalisation across data, content and omnichannel orchestration.
Personalisation at Scale for Financial Services.
title
Personalisation at Scale: Financial Services Industry Spotlight
CardDescription
Learn what’s motivating the financial services industry to accelerate adoption of personalisation programmes in this Adobe-commissioned Forrester Consulting research study.
cardDate
2023-01-17
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caas:content-type/report
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