The Definitive Guide to Engaging Content Marketing

About the Guide

How can content marketing benefit you?

Content marketing is an essential element of any marketing programme. It helps your brand stand out in a noisy marketplace, attracts your customers' attention and fuels engagement. A strong content marketing strategy creates a consistent experience for your audience across every stage of their journey — from the offer in your email campaigns to the silver bullet your sales team uses to close a deal.

But the secret to success in content marketing lies in building and nurturing your customer relationships. The key is creating and delivering content that is focused on helping your customers, not selling to them. This focus on trust and value, paired with a thoughtful, well-researched engagement strategy, is what creates loyal customers and ultimately generates brand advocacy.

What's in the guide?

  • The right foundation
    How to build a solid content marketing strategy using the five essential stages of content creation, starting with planning.
  • Mapping your buyer personas and stages
    Learn how to define your audience and their buying stages to determine what each piece of content should accomplish.
  • Developing your brand voice
    Establish a persona, tone, language and purpose to ensure your brand experience is consistent across every channel and every piece of content.
  • The secret to ROI and how content builds your business
    Learn in-depth ways that well-executed content marketing will benefit your business from both a customer satisfaction and revenue perspective.
  • Content food groups and editorial calendars
    Review how to create a balanced content food pyramid to ensure your content marketing strategy is well-rounded and effective. Paired with your editorial calendar, these vital tools help keep your team on the same page to strategise and execute integrated programmes. Explore the basics of creating and managing a robust editorial calendar and how to use it to organise and release content.
  • Criteria for success
    Master the seven qualifications your content must meet to be successful.
  • And much more

Get a jump start on your content marketing strategy and start building higher-performing, more engaging content today.

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