The Definitive Guide to Sales Lead Qualification and Sales Development - Marketo

About the Guide

Who's “passing the baton” between Marketing and Sales at your company? At Marketo, the secret to a high-performance revenue engine is the effective use of the Sales Development team. This function has one focus: to review, contact and qualify marketing-generated leads and deliver them to Sales Account Executives. These Sales Development Reps (SDRs) pass the baton from marketing to sales.

Read the new Definitive Guide to Sales Development and find out: