The Definitive Guide to Pipeline Marketing

About the Guide

How pipeline marketing can benefit you

In a perfect marketing world, every lead would turn into a customer. In reality, unqualified leads drop off at every stage of the funnel, making each stage smaller and less impactful than the one before. So how do marketers maximise engagement and increase impact on growth?

Pipeline marketing is the evolution of lead generation that focuses on the entire sales funnel as it relates to revenue. Pipeline marketing includes all channels, campaigns and activities used to amplify engagement and broaden the funnel. It enables marketing to tie the source of a lead to the amount of revenue actualised with each close to directly measure marketing's success.

In other words, quality over quantity—simply generating more leads will not create more customers, generating more qualified leads will.

What's in the guide?

Download the Definitive Guide to Pipeline Marketing to learn thought-provoking and actionable takeaways that high-performing B2B companies use to drive revenue and accelerate growth.