Work Management for Marketers: Asset Management

About the Guide

The most successful organisations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work impacts every aspect of the organisation and is a primary driver of the digital experience.

To help marketing leaders manage this critical work, we’ve identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.

This guide explores the fifth stage of marketing work—Store and Share—with insights into how you can get the most value from your assets.

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