Optimise Every Stage of Marketing Work with Effective Lifecycle Management

The most successful organisations—and the most successful marketing leaders—treat work like a tier one asset. They understand that work affects every aspect of the organisation and is a primary driver of the digital experience.

To help marketing leaders manage this critical work, we've identified seven distinct stages in the marketing work lifecycle and what work needs to happen in each stage. The more efficiently marketers can navigate the work in these stages, the more effective they can be overall.

This guide provides a high-level overview of the seven stages of work, with insights into how to better manage the work in these stages to ensure that you're prioritising the work that matters most:

• Strategy and Intake
• Budget and Plan
• Align and Create
• Review and Approve
• Store and Share
• Deliver and Scale
• Measure and Optimise