(And How to Fix It)
Multi-channel marketing is great for reaching audiences in different places. But when it comes to measuring the impact of individual activities, any good marketer knows their most important goal is being able to tie marketing data to pipeline and revenue. When marketing activities live in measurement silos, it makes it nearly impossible to accurately attribute overall efforts to the bottom line. So, how to fix this?
In this infographic, you'll learn:
- How your marketing measurement solutions may be falling short (with examples)
- Why the right attribution can make a massive difference in marketing impact
- Four steps to ensuring your measurement solution is most effective