ADOBE REAL-TIME CDP + ADOBE CAMPAIGN
Better performing campaigns are based on better, real-time data.
Transform the way you turn insights into active marketing campaigns. .
Personalisation is more important to retailers than ever. 71% of customers now expect companies to deliver personalised interactions, and 76% get frustrated when this doesn’t happen.
The key to knowing what they want is data, but what if you’re being flooded with poor quality data that takes your teams an age to sift through to find any meaningful insights?
Adobe Real-Time CDP collects B2C and B2B data from across systems and unifies it into real-time profiles ready for activation across any channel. When combined with Adobe Campaign you get the tools you need to deliver your best campaigns faster and more intelligently.
Read the infographic to discover:
- The benefits of combining Adobe Real-Time CDP and Adobe Campaign.
- Why better personalisation can be a key differentiator.
- The successes other businesses from across industries have seen after implementing Adobe Real-Time CDP and Adobe Campaign.