Field Marketing Best Practices

About the Infographic

Field marketing is so much more than just hosting branded events and showing customers a good time — it's about designing a holistic event strategy thatgenerates interest throughout the entire customer journey, andworkingcooperatively with sales to grow pipeline. In this infographic, you'll get a high-level perspectiveof field marketingand why it's important,aglance at key field marketing strategies across the funnel and a checklist for field marketing success.