A customer data platform (CDP) unites data from all the channels and silos in your business. It uses this data to create customer profiles, which can be used to make smarter segments for targeting.

A real-time CDP (CDP) does all of the above while also constantly taking in new data. It updates customer profiles in real time, making new information available for insight and action.

It’s the difference between a recording (a static image from the past) and a livestream (the up to date present).

Our latest guide offers answers to the five biggest questions you may have about real-time CDP.

Check it out to see how Adobe Real-Time CDP helps marketers to:

• Personalise while protecting privacy
• Create one-to-one experiences at scale
• Market across the customer journey in real time

Visit Get Answers to Your Biggest RTCDP Questions to learn more.