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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
AAA Northeast doubles membership conversion rate.
AAA Northeast personalises experiences at scale with Adobe Experience Cloud, achieving record growth—without additional marketing spend.
U Mobile increased total website users by 49%
U Mobile partners with GrowthOps to offer mobile-first digital services with Adobe Experience Cloud
Handbookgermany.de personalises content with Adobe
The government and T-Systems rely on powerful content solutions from Adobe for handbookgermany.de.
Lumen scales on-brand content to drive a 44% brand lift
Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.
How brands win with human and agent audiences.
Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.
Intuit reshapes marketing for humans and agents.
Intuit explores new marketing craft for an AI audience.
Deliver experiences that drive pipeline growth.
Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.
Embedding ethical AI across the enterprise.
Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.
The AI shopping gap — explained.
Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.
Don’t let sequential product launches cost you.
See how leading enterprises use tandem launches, digital twins and AI to reduce delays and unlock revenue growth.
Siemens Healthineers boosts marketing relevance with Adobe.
Siemens Healthineers boosts engagement with 2X open rates using personalised Adobe-powered journeys.
Marketing leaders rethink marketing for humans and AI.
Brand leaders share how marketing evolves for humans and AI using Adobe solutions.
