Gain consumer trust and insight in the face of third-party data deprecation.

With the phasing out of third-party cookies, a change to data policy is quickly approaching. While 60% of professionals stated that their personalisation strategy is dependent on third-party cookies, only 37% of them feel ready to understand and personalise consumer experiences if data deprecation began today. Read our report A Tale of Two Perceptions: Identity Evolution Edition to see what’s at stake as brands approach data deprecation with Google’s retirement of third-party cookies.