Even though customer journeys aren’t always linear, they follow a logical flow. But when systems are fragmented, campaigns can’t stay in lockstep with customers. By bringing all of your campaigns into one centralised place, you can better understand your customers’ digital body language and create more personal experiences. In this guide, you’ll find out how to do the following:

• Use content, context, intent and channels to deliver memorable experiences. 
• Build a bridge between your online and off-line channels. 
• Deliver relevant and timely content on your customers’ preferred channels. 
  
• Measure campaign effectiveness.  

Read Experience Essentials: Orchestrate, Measure and Master Cross-Channel Success.

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