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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
The Home Depot increased personalised campaigns by 62%.
The Home Depot unifies customer experiences with Adobe creative and digital experience solutions.
Raiffeisen increases conversion up to 300%
Raiffeisen increases conversion up to 300% with targeted messaging through Adobe Experience Cloud
How Marriott understands its customers better with Adobe
Have data, will travel. How Marriott is understanding its customers better with Adobe.
How autonomous decisioning is reshaping marketing.
Build robust and effective AI ecosystems. Here's how leaders can move beyond automation to decision intelligence and agentic implementation.
How agentic AI is transforming marketing workflows.
Agentic AI is doing more than automating tasks. Learn how it boosts performance, reduces uncertainty and reshapes marketing collaboration.
Agentic AI for smarter customer engagement.
Explore how agentic AI helps marketers automate workflows, personalize journeys, and scale customer engagement with greater speed and impact.
Turn search visibility into brand visibility.
Understand how organisations can use AEO and GEO to maintain and grow their search presence.
Celonis turns web performance into growth.
Celonis rebuilds web experience with Adobe to deliver faster, more relevant customer journeys.
Test for AI hallucinations, bias and brand risk.
Learn how to build AI testing frameworks that catch errors, reduce bias and keep content on-brand and compliance-ready at scale.
Enhance brand discovery through knowledge graphs.
Learn how structured website information helps LLMs and search engines find your brand and surface it in relevant results.
Designing prompts for AI agents.
Learn advanced prompt engineering techniques to orchestrate agent-driven workflows that enterprises can scale and trust.
Meet AI-powered customer engagement for growth teams from Adobe.
Explore how Adobe CX Enterprise Coworker will help lean marketing teams scale contextual, high‑quality campaigns without complexity.
