The importance of customer trust
Trust is important in everything we do. Especially in how we do business. But how are brands stacking up? And what role can the C‑suite play in winning customers’ trust and building brand loyalty?
Building customer trust in a digital economy is essential for any business to succeed. But how is this achieved? Adobe has teamed up with marketing leadership expert and former McKinsey partner Thomas Barta to create a trust guide for CEO’s that points to three factors that matter for trust building online: Value, Experience, and Confidence.
And there are three questions that the C-suite needs to address. Is value better elsewhere? Is the experience better elsewhere? Are customers confident firms are handling their personal data well?