How do you win trust?
Businesses today need more than a top-quality product or service to gain customers’ trust. Yes, those things still matter. But in today’s modern world where brands win and serve customers online, digital interactions are equally as important.
Adobe has teamed up with marketing leadership expert and former McKinsey partner, Thomas Barta, to create a trust guide for CMO’s. It points to three factors that matter for building trust online: Value, Experience, and Confidence.
Combining these three factors will allow businesses to meet customer expectations for distinct customer experiences, personalised interactions, and reassurance their data is safe.