Empathy means business. Listen and learn.
It’s not a woolly word. Empathy has real business value. How brands listen and respond to customers is key to creating a lasting and valuable rapport. This is the foundation on which personalisation can be enabled, and trust can be built.
“We can truly deliver personalisation through empathy and intelligent data management, creating connections with consumers that can be really significant.”
Trust is multi-faceted. It’s not just about me.
If a business treats its employees well and has a respected stance on ethical issues, customers are more likely to trust that business. Customers want to know the whole story, and believe in that story. Employees too want to trust the business and be ambassadors for the business. But how do businesses earn the trust of their employees?
“You have to walk the talk. You can’t build trust with employees if your actions are not matching your words. Building trust starts at the top.”