In recent years, B2B customer journeys have drastically changed, and it has become critical for businesses to deliver a coherent, consistent, and tailored journey for every customer contact and account using both traditional and non-traditional channels.
To help B2B professionals better understand these changes, Adobe has partnered with London Research to create a survey and report that looks, in depth, at how B2B marketing has evolved and how leading brands are using customer behaviour, real-time data and digital capabilities to achieve the next level of maturity. This survey is based on customer journey insights from over 600 B2B marketers and professionals.
Download this report to learn:
- Where most B2B companies rate themselves in providing seamless customer journey experiences and the reasons why
- The top 16 characteristics of B2B customer journey maturity
- Tips to help you assess and improve your own B2B customer engagement