Building Digital Resilience

How marketers can succeed without third-party cookies.




Epsilon logo
Public Sapient logo

To meet growing demands for consumer privacy, the major internet browsers are phasing out third-party cookies. This forces brands to adopt new solutions for delivering personalised marketing at scale. Because at the end of the day, the customer experience can’t slip. That’s why Epsilon, Adobe and Publicis Sapient have partnered to create a guide for enterprise brands to not just survive but thrive in this evolving data landscape.

With Epsilon’s CORE ID seamlessly integrated into Adobe Experience Platform, you can develop a unified customer view and activate omni-channel personalisation at-scale. And with Publicis Sapient, digital business transformation can be truly realised.

This joint solution helps marketers in three ways:

1. MEET CONSUMER PRIVACY & DATA GOVERNANCE DEMANDS
Properly label and manage consent of first-party data in real-time Customer Data Platforms.

2. PAINT A UNIFIED CUSTOMER PICTURE
Resolve known and anonymous data—both online and offline—to a single customer profile tied to a durable identifier in Adobe Experience Platform as well as the partner ecosystem.

3. ACTIVATE REAL-TIME EXPERIENCES
Orchestrate real-time omnichannel experiences and enhance personalisation across all channels and destinations that support CORE ID.

 

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