Companies in all industries are taking personalisation to new levels by adopting customer data platforms and unified customer profiles. With a complete customer view, you can act on real-time insights to deliver connected, personalised experiences.
In this eBook, you’ll learn about the crucial role customer profiles and customer data platform play in delivering end-to-end personalisation, including:
- The difference between a customer profile and a buyer persona
- The biggest obstacles to providing personalised experiences
- How to create your own customer profiles.
- The main components of a unified customer profile
It’s time to zoom in on personalised experiences by creating picture-perfect customer profiles.
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