Getting eCommerce right in the 2020s.

Adobe logo

In the past year, online shopping behaviours and preferences have continued to change. 87% of shoppers surveyed say the things they care about are affecting how and where they shop. Consumers are also visiting websites more frequently before purchasing.

To get the most out of online shopping's continuous growth - retailers need to understand the wants and needs of consumers.

We've dug deeper into how consumer behaviours are changing. In a survey covering 12 countries across Europe, the Middle East and Africa, almost 10,000 respondents shared their online shopping preferences. Download the full report to find out:

• The ‘how, when and why’ of shopping online in 2021 and beyond

• What exceptional eCommerce experiences look like, from website content to personalisation

• About the growth in micro-experiences and how to respond to it

• About the rise of the considered, mindful shopper – and how retailers need to respond


Fill in the form to view the report.

Adobe, the Adobe logo, Creative Cloud, and the Creative Cloud logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2023 Adobe Inc. All rights reserved.