Taking on a new customer data platform (CDP) is not a transition or investment to take lightly. That’s why we recommend you read Martech Today’s report Customer Data Platforms: A Marketer’s Guide. It examines the current market for CDPs, without endorsing any product, service or vendor, but methodically answering questions such as these and many others:
- Does my company need a CDP?
- Who are the leading vendors?
- What features do the vendors provide?
Read through the report to find out where your business stands in terms of your CDP requirements, and who you may want to reach out to going forward.
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