CMP vs. DMP: The Future of Personalisation and Privacy

You probably know that personalisation is a must for delighting your audience. But if your personalisation efforts are still driven by a data management platform (DMP), you’re at risk of falling behind.

Audiences demand more from marketing, but privacy regulations are tightening. Marketers who adopt a customer data platform (CDP) are meeting the challenge. Consider this: using a CDP, brands see 3x better engagement with email campaigns, customer profiles are updated in 14 seconds instead of 72 hours, and conversions increase by nearly 400%.

To learn more about the switch from a DMP to a CDP, watch our webinar DMP vs. CDP: How and Why to Evolve. Within you will find:

• How and why current Adobe customers are evolving their data management strategies
• A step-by-step guide through this transition
• How to set up your organisation’s people and processes for long-term success place