CMP vs. DMP: The Future of Personalisation and Privacy

You probably know that personalisation is a must for delighting your audience. But if your personalisation efforts are still driven by a data management platform (DMP), you’re at risk of falling behind.

Audiences demand more from marketing, but privacy regulations are tightening. Marketers who adopt a customer data platform (CDP) are meeting the challenge. Consider this: using a CDP, brands see 3x better engagement with email campaigns, customer profiles are updated in 14 seconds instead of 72 hours, and conversions increase by nearly 400%.

To learn more about the switch from a DMP to a CDP, watch our webinar DMP vs. CDP: How and Why to Evolve. Within you will find:

How and why current Adobe customers are evolving their data management strategies
A step-by-step guide through this transition
How to set up your organisation’s people and processes for long-term success place

Please share your contact information to get the guide.

Adobe, the Adobe logo, Creative Cloud, and the Creative Cloud logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.