Commerce-led, Experience-led or Headless:

Choosing the Right Approach.

The New Era In Experience.

While every enterprise needs to provide a differentiated customer experience in the shopping journey, it's not one-size-fits-all across all product lines, brands, geographies or customer segments.

In this session, we'll review the business and technical considerations for choosing one approach over another. Learn how to combine Magento Commerce with Adobe Experience Manager to meet the varying needs while taking advantage of scale, operational efficiencies and cross-brand insights with a shared content and commerce platform.

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Shantanu Narayen

Michael Plimsoll

John Amaechi

Bethan Williams-James

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