In order to help create meaningful customer experiences, businesses need to measure content performance and customer behaviors. They then use that experience-centric data to deliver even better customer experiences in the future. Understanding this virtuous cycle is critical to your success.

Read Feeding the Content-Data Loop to learn about the five ways to maximise your experience-centric data:

1. Let data be your guide when creating and placing content.
2. Mind your KPIs to determine content value. 
3. Centralise and standardise data for marketers and IT. 
4. Reuse content, don't recreate it. 
5. Use content and data to meet the needs of every channel.