We’ve got a penchant for personalisation. And it shows.
When evaluated against 15 criteria in the areas of completeness of vision and ability to execute, Adobe was named a Leader in the 2019 Magic Quadrant for Personalisation Engines. Read the Gartner report to learn how our solution performed—and why we believe we have been recognized as a Leader:
- Targeting, complex testing, and sophisticated algorithms for recommendations
- Personalisation support across touchpoints and marketing channels
- Predictive modelling powered by artificial intelligence and machine learning
Jennifer Polk, Martha Mathers, and Jason McNellis, Magic Quadrant for Personalisation Engines, Gartner, July 3, 2019.
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