The importance of creativity and soft skills for future generations.

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Adobe strives to inspire and empower the next generation to be lifelong creators. For almost 30 years we have had a deep commitment to education and to the next generation.

Creativity is a critical and in-demand skill for a changing world. With the avalanche of new products, new technologies, and new ways of working, workers are going to have to become more creative in order to thrive amidst change.

Adobe commissioned research on the importance of creativity for future generations, and the results were enlightening. For example, the report makes it clear that there needs to be a greater emphasis on developing creative and soft skills like communication and collaboration so students can succeed in the future workplace.

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