Personalisation matters in retail.

So we took a closer look.

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Personalising the shopping journey is essential to standing out among your competitors. But previous research showed us that despite personalisation being a top priority for many businesses, very few have come close to getting it right – especially in the retail world. 

We wanted to dive deeper into the state of personalisation efforts, so we partnered with Incisiv once again to take a closer, more granular look at personalisation in retail. 

Read this report to discover how retailers are tackling personalisation across regions and sub-industries – including grocery, clothing and more – with a focus on the following topics: 

  • Top challenges and barriers to scalability
  • Key differences in strategy, technology, organisation, and process
  • Insights from those finding success and leading the way


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