Personalisation matters in retail.

So we took a closer look.

Adobe logo

Personalising the shopping journey is essential to standing out among your competitors. But previous research showed us that despite personalisation being a top priority for many businesses, very few have come close to getting it right – especially in the retail world. 

We wanted to dive deeper into the state of personalisation efforts, so we partnered with Incisiv once again to take a closer, more granular look at personalisation in retail. 

Read this report to discover how retailers are tackling personalisation across regions and sub-industries – including grocery, clothing and more – with a focus on the following topics: 

  • Top challenges and barriers to scalability
  • Key differences in strategy, technology, organisation, and process
  • Insights from those finding success and leading the way

Fill in the form to read the article.

Adobe, the Adobe logo, Creative Cloud, and the Creative Cloud logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2023 Adobe Inc. All rights reserved.