Your customers want you to know them – personally.

Our recent research, Make it Personal reveals that we’re on the cusp of significant change in how we target consumers. We cast our net over 6,000 people in three EMEA countries. The results are striking. Here’s a sample:

• People no longer find the stereotypes assigned to them by broad age categories and assumed characteristics relevant or useful.
• Age doesn’t matter. People are more drawn to brands that understand them, engage with their passions and interests, and treat them as individuals.
• Survey respondents said their behaviours, preferences and tastes change all the time - and they aren’t impressed by brands that don’t get this.

Download the Make it Personal report and discover the business growing importance of rethinking the broad-brush generational approach to customer targeting.