Personalisation matters in retail. So we took a closer look.

Personalising the shopping journey is essential to standing out among your competitors. But previous research showed us that despite personalisation being a top priority for many businesses, very few have come close to getting it right - especially in the retail world.

We wanted to dive deeper into the state of personalisation efforts, so we partnered with Incisiv once again to take a closer, more granular look at personalisation in retail.

Read this report to discover how retailers are tackling personalisation across regions and sub-industries - including grocery, clothing and more - with a focus on the following topics:

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