Technology and consumer expectations have transformed the media industry and with increased digitisation the sector has become increasingly competitive with quality content now no longer enough. Premium content, new formats and platforms, high quality user experience, personalised recommendations and a better advertising experience have become critical factors to achieving competitive differentiation and improving profitability. There are many trends that are driving digital innovation as media companies look to build a more sustainable future by coalescing business strategy with a new customer-centric operating model to create more compelling consumer products and services and modernise their marketing and technology infrastructure.
Read PLATFORMS AND ECOSYSTEMS: The Future of Media and Entertainment to learn about the following:
- The next phase of convergence in the Digital Transformation journey.
- How a Data management strategy has become critical to digitally enabled media businesses.
- Overhauling and modernising technology infrastructure and application of new methods in data and analytics to enable real time decisioning and orchestration supported by advanced machine learning techniques.