REPORT
Turn shrinking budgets into scaling success.
Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, we surveyed 928 professionals across the globe to learn their biggest pain points, priorities, and tech needs.
The Navigating the Digital Experience Landscape report highlights the findings and offers actionable insights for business leaders to improve their content supply chain — and provide better experiences for both employees and customers.
Some key insights into the state of digital experience teams:
54% say the skills gap and lack of specialists is their biggest pain point.
59% say they’re not equipped to reuse content and it’s slowing them down.
87% want more investment in self-serve and marketer-friendly tools.
Experts weigh in.
“To build a strong content supply chain, it’s critical to solidify collaboration, education, and training plans for all teams involved. Ensure your leadership, data architects, development teams, designers, administrators, authors, and marketers understand best practices and have a collaboration model or blueprint in place. That blueprint could include work share meetings, authoring guides, feature and update showcases, and a collaborative workspace that includes documentation with usage guidelines.”
Greg Dimeris, Web Content Manager, T. Rowe Price
