Adobe solution delivered a 291% return on investment in EMEA.

Adobe commissioned Forrester to conduct a multistep analysis of Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics to discover how these solutions has helped European organisations drive efficiency and business growth. In this study, you’ll learn how a composite organisation comprised of interviewees with experience using Adobe Real-Time CDP, Journey Optimizer, and Customer Journey Analytics:

Improved productivity with customer data analysis by 30%

• Increased marketer efficiency in orchestrating campaigns by 20%.
• Improved business performance, driving €10.1 million over three years.
• Improved ad spending efficiency, delivering €1.8 million.

Get the Study.