Today customers engage with brands across a myriad of touchpoints. On your website, social media properties and apps.
By gathering this this data, across the entire customer journey, organisations gain valuable contextual information to drive end-to-end personalisation.
The final ingredient is the ability to do this in real-time. When you can build a bridge between real-time insights and real-time action, you can deliver highly relevant experiences at exactly the right time.
Adobe gives you those capabilities with Real-time Customer Data Platform and Customer Journey Analytics – both built on the Adobe Experience Platform. Discover a smarter approach to customer intelligence.
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