REPORT
Adobe named a Leader in headless content management.
We’re excited to be named a Leader in the IDC MarketScape:
Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment. Read an excerpt of the report to learn the strengths of Adobe Experience Manager Sites, including:
- The ability to control the content delivery at the authoring environment
- An advanced in-context visual editor for headless and templated experiences
- Generative AI to create on-brand content variations for personalization
SOURCE: “IDC MarketScape: Worldwide Hybrid Headless Content Management Systems 2023 Vendor Assessment,” By: Marci Maddox, June 2023, IDC # US50827823
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.
