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Scale content production and unlock creativity.

Three steps to overcome content bottlenecks with AI and fuel creative growth.

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The challenges of scaling content production.

80% of creative challenges stem from scaling content production. Here are the problems for creative leaders.

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Bottom, right

Traditional models are costly.

Repurposing assets consumes 41% of creative teams' time — leaving less room for new content creation, personalization, and experimentation.

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https://main--da-bacom--adobecom.aem.page/assets/resources/scale-imperative-infographic/scale-imperative-common-pitfalls-icon.svg

Common pitfalls with generative AI initiatives:

  • Limited scalability
  • Quality slips
  • Governance gaps
  • Poor brand adherence
  • Integration challenges
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Here are the three stages to scale smarter.

  1. Stage 1
  2. Stage 2
  3. Stage 3
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https://main--da-bacom--adobecom.aem.page/fragments/resources/sdk/scale-imperative-infographic/build-a-durable-foundation

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https://main--da-bacom--adobecom.aem.page/fragments/resources/sdk/scale-imperative-infographic/close-the-gap-on-unmet-demand

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https://main--da-bacom--adobecom.aem.page/fragments/resources/sdk/scale-imperative-infographic/deploy-real-time-content-personalization

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The business case for scale.

Drive faster growth, greater efficiency, and measurable ROI.

https://main--da-bacom--adobecom.aem.page/assets/resources/scale-imperative-infographic/media_130e813fbe58370f91d864147ea4b64df73417429.mp4#_hide-controls#_autoplay1
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*Calculated annually for a $30B organization, to represent an industry average for enterprise-sized organizations.
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Move into action.

Three enablers that separate scalable success from stalled pilots.

https://main--da-bacom--adobecom.aem.page/assets/resources/scale-imperative-infographic/move-in-action-icon-1.svg

Workflow transformation

Leadership drives enterprise-wide adoption and must own the mandate and set the long-term vision.

https://main--da-bacom--adobecom.aem.page/assets/resources/scale-imperative-infographic/move-in-action-icon-2.svg

Content that scales

Shift away from annual budget rigidity. Adopt venture-style funding that doubles down on what works.

https://main--da-bacom--adobecom.aem.page/assets/resources/scale-imperative-infographic/move-in-action-icon-3.svg

Change as a core competency

Retrain teams, adapt roles, and redesign workflows for multiplied growth.

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Title
Three-stage framework to scale content production.
cardDate
2026-09-22
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CardDescription
Repurposing assets consumes 41% of creative teams’ time. Discover a framework to scale content production more efficiently.
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caas:content-type/infographic, caas:role/cmo, caas:role/creative, caas:topic/thought-leadership