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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
Fuelling storytelling at enterprise scale.
Ford Motor Company transforms its content supply chain with Adobe to drive engagement through storytelling.
Natural History Museum transforms with Adobe.
The Natural History Museum boosts global engagement with personalised, data‑driven digital experiences powered by Adobe solutions.
Dixons Carphone achieves 500% faster time to market
Dixons Carphone brings its personalised in-store shopping experience online with Adobe Experience Cloud.
Embedding ethical AI across the enterprise.
Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.
Lumen builds deeper trust with customers and agentic AI.
Lumen builds credibility and relevance in AI search with Adobe LLM Optimizer.
AI-powered video workflows with Creative Cloud.
Join our live webinar to explore how localisation has never been faster or easier, thanks to AI-powered translation and Lip Sync.
VML turns campaigns into connected systems.
VML examines what agentic AI means for marketing journeys and campaigns.
How Wyndham enables personalised guest journeys.
See how Wyndham powers personalised guest journeys by understanding guest behaviour with Adobe Customer Journey Analytics and Quantum Metric.
The future of marketing starts with Adobe.
The world’s most iconic brands choose Adobe to help them to combine the powers of creativity, marketing and AI for real business results.
Content structure: The fuel for trustworthy AI.
Discover how structured content helps enterprises improve AI accuracy, reuse and scalability across business systems.
Brand leaders share how they connect with humans and AI.
Marketing visionaries reveal how they use Adobe AI solutions to connect with people and machines.
SAP rethinks marketing for AI-driven discovery.
SAP uses AI to build content for humans and machines.
