WEBINAR
Building Trust with Customers in the Age of AI
Duration: 60 minutes
AI is reshaping how businesses operate, but lasting impact depends on a strong foundation and a clear strategy. In this on-demand webinar, Adobe leaders and industry experts from Leica Camera AG explain how organisations can move beyond experimentation to create meaningful value with AI.
Adobe is joined by Leica Camera — a founding member of the Content Authenticity Initiative (CAI) and the first camera manufacturer to build Content Credentials directly into its hardware. Together, they explore how trust, provenance, and authenticity can be built into content from the moment of capture all the way through to publication.
Watch to learn how to:
- Apply trustworthy AI principles across brand and content workflows using AI tools.
- Use Content Credentials to prepare for emerging AI disclosure regulations.
- Establish content authenticity and lineage across the supply chain — from camera to creative tool to final asset — to improve visibility, compliance, and insight.
- Hear directly from Leica on how camera-level provenance complements Adobe’s approach to authenticity in the age of generative AI.
Thank you.
Click below to play on-demand now.
Click below to play on-demand now.
https://video.tv.adobe.com/v/3495889?end=nothing&learn=on&captions=eng
Event speakers
Julian A. Kramer
AI Evangelism Leader EMEA
Adobe
Julian leads Adobe's AI evangelism across EMEA, driving the go-to-market strategy that shapes how organisations adopt AI responsibly and at scale. A recognised Adobe spokesperson on AI and ethics, he works with C-level leaders on the intersection of technology, creativity, and business — translating emerging capabilities into practical strategies for brand and content transformation.
With more than two decades spanning Adobe, Google, and the creative industries, Julian is also a guest lecturer at Harvard, the University of St. Gallen, and LMU Munich, and a long-time advocate for trustworthy AI, customer-centric innovation, and the future of digital storytelling.
Katrin Gillett
Senior Manager, Firefly Enterprise Solutions
Adobe
Sebastian Margolf
Product Experience Manager
Leica Camera AG
Sebastian leads product experience for computational imaging at Leica Camera AG, the storied German camera manufacturer and a founding member of the Content Authenticity Initiative.
His work focuses on leading next-generation user experiences in the field of computational imaging, including initiatives such as „Leica Looks“ and Leica's pioneering integration of „Content Credentials“ directly into its cameras, making provenance part of the image from the moment of capture.
A mechanical engineer by education, Sebastian joined Leica in 2018 and has held roles across industrialization, product management, and product experience.
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