Rethinking customer data for a cookieless future
The world of customer data is changing as cookies go away. Now is the perfect time to think about why do we collect customer data and how do we use it?
Adobe believes that creating a trusted and engaged relationship with the customer is the best way forward. In order to do that we need to rethink our approach to customer data, governance and transparency.
Watch now the 20-minute on demand session from Webbdagarna 2021, with Jo O'Connor, Principal Solutions Consultant, Adobe.