Dr. Ralf Belusa, Managing Director and Chief Digital Officer at Hapag-Lloyd | It is not uncommon for managers to encounter resistance within their own ranks when it comes to driving digitization processes forward. It’s high time that changed, says Dr. Ralf Belusa. In the episode “The success formula for digital transformation” he shows how every company, regardless of size and industry, can digitize itself step by step, at its own pace.​

• Digitizing corporate processes requires an overarching vision that should be as clearly defined as possible.
• A big goal can be intimidating. However, if the digital transformation of the entire company is broken down into viable stages, the change can be achieved virtually through the back door.​
• Employees should be actively involved in the implementation and further development of digital elements. In this way, they become experts in their field – and certainly not superfluous.​

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