Adobe Experience Masters

The success formula for digital transformation

On-demand webinar | 38 min | For free

Dr. Ralf Belusa, Managing Director and Chief Digital Officer at Hapag-Lloyd | It is not uncommon for managers to encounter resistance within their own ranks when it comes to driving digitization processes forward. It’s high time that changed, says Dr. Ralf Belusa. In the episode “The success formula for digital transformation” he shows how every company, regardless of size and industry, can digitize itself step by step, at its own pace.​

  • Digitizing corporate processes requires an overarching vision that should be as clearly defined as possible.
  • A big goal can be intimidating. However, if the digital transformation of the entire company is broken down into viable stages, the change can be achieved virtually through the back door.​
  • Employees should be actively involved in the implementation and further development of digital elements. In this way, they become experts in their field – and certainly not superfluous.​


Michael Plimsoll
Dr. Ralf Belusa
CDO & Managing Director, Hapag-Lloyd AG
Ralfs LinkedIn
Ralf is one of those thought leaders that all companies want to have in their ranks today: He studied micro- and nanotechnology, engaged with astrophysics, earned his PhD in cell research, started programming at the age of 6 and today sits on the supervisory board of a Global Fortune500 company, among others. As Managing Director, he is driving the digital transformation of Hapag Lloyd in 128 countries. His motto: personal growth is the basis for better team leadership, greater customer satisfaction and entrepreneurial success.​
Michael Plimsoll
Julian A. Kramer
Chief Experience Ambassador EMEA Adobe
Julian’s Linkedin

As Chief Experience Ambassador at Adobe Central Europe, Julian already looks back on 13 years of marketing experience. As host of the Adobe Experience Masters, he invites exciting guests to get to the bottom of Digital Trends 2020.​

Together with renowned experts from the German digital industry, Julian A. Kramer discusses the hottest developments around customer experience and takes a closer look at the Digital Trends 2020 altogether with guests and audience.​