Webinar

Fast-Track Content Production for Personalised Retail

Length: 31 mins

From digital screens to store shelves, retailers must produce and maintain a constant stream of on-brand communications across print, digital and social media. The challenge becomes more complex with the demand for multiple formats, local languages and personalised touches for different customer groups. Pulling it all off requires creative teams with diverse expertise to collaborate seamlessly to keep everything on brand and visually consistent.

To create campaigns that captivate customers, whether they’re shopping online, in-store or on social, successful design teams use integrated workflows powered by Adobe Firefly to recoup creative energy and spend less time producing variations for promotions and seasonal changes.

Join this session to learn the best practices to:

• Leverage Adobe Photoshop and Firefly APIs to automate production workflows and generate thousands of product images for ecommerce experiences in seconds
• Create reusable templates to accelerate the production of content variations and campaign refreshes, reducing the need to spend time on rote and repetitive production tasks
• Use Adobe InDesign to streamline seasonal content changes for brick-and-mortar store displays, along with print and digital signage

The Creative Productivity Series dives into emerging tech and trends for creative leaders. Gain exclusive insights into the tools, strategies and frameworks pros use to craft standout campaigns with exceptional creative teams.