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Building trust through personalised customer experiences.

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What is covered

  • How the financial services landscape has changed from a CMO perspective
  • How Marketo can support Financial Services
  • Hear from Andy Mullings - Head of Demand Operations at BNY Mellon about their campaign transformation journey and the role that Adobe Marketo has played within it.

Event speakers

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Corey McNair

Senior Consultant
Forrester

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Ania Zahi

EMEA Product Marketing Manager, Adobe

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Andy Mullins

Head of Demand Operations BNY Mellon Investment Management EMEA

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Two-up
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L spacing