Adobe on AI Webinar

Foundations of Agentic AI for Business

Length: 60 mins

As artificial intelligence continues to evolve, agentic AI is transforming customer experience. In the kickoff session of our three-part webinar series, we’ll break down what agentic AI means, why it matters now, and how it's transforming the marketing lifecycle.

Hear directly from Adobe leaders as they explore the emerging agentic landscape and share how Adobe is delivering solutions that turn potential into performance. You’ll gain insights into how leading brands are already leveraging agentic AI to build unified customer experiences, strengthen their content supply chain, unlock creativity, and deliver measurable business value.

In this session we’ll showcase:

Adobe’s approach for building responsible, human-centered AI solutions
Demos of Adobe’s new Adobe Experience Platform Agents and their role in reimagining customer experience orchestration
Real-world case studies showing agentic AI in action – and delivering business value

Marketo Configurator Wednesday, November 5, 2025 at 10:59

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Event speakers

Emily McReynolds

Global AI Strategy, Digital Strategy Group

Adobe

Emily McReynolds is Head of Global AI Strategy at Adobe focusing on enterprise AI adoption. She has over 15 years of experience in data governance, machine learning & AI across technical research and industry, including Microsoft and Meta. Having deployed AI at multiple companies, she understands the challenges an organization encounters in rolling out AI. Emily provides guidance on AI implementation through frameworks such as The AI Inflection Point: How to adopt AI in your organization. Emily started coding in HTML and taught people to use computers back when we used floppy disks.

Anjul Bhambhri

Senior Vice President, Adobe Experience Cloud

Adobe

As Senior Vice President of Adobe Experience Cloud, Anjul leads the Experience Cloud engineering organization, which is focused on powering digital businesses in both B2B and B2C.

Anjul brings over thirty years of experience in enterprise software development, with a focus on data, databases, analytics, and SaaS. She has launched technology ventures within mature companies and has a distinguished record of growing ideas into global organizations with significant revenue streams.

After joining Adobe in 2016, Anjul spearheaded the product strategy and engineering for Adobe Experience Platform (AEP), the industry's first purpose-built customer experience management platform, enabling personalized customer experiences in real-time at scale. Anjul has led the AEP team from strategy and ideation to a high-growth initiative, becoming the backbone across M&E, Retail, T&H, FSI, and Healthcare enterprises. This innovation includes the launch of Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA). She also leads Adobe's world-class marketing automation, experimentation, and optimization solutions - Marketo, Campaign, and Target.   She has pioneered the integration of GenAI technologies across AEP, applications, and engineering operations. This involved making strategic shifts from traditional architectures to AI Native frameworks accelerating GenAI first applications to market, helping brands orchestrate customer experiences.

Anjul spent 14 years at IBM, most recently serving as Vice President of Engineering for the Big Data and Analytics Platform. There, she led product strategy, engineering, and technology adoption, working with C-suite clients across a variety of industries.

Anjul holds a Bachelor's in Electrical Engineering from the University of Delhi.

Follow Anjul on Linkedin: https://www.linkedin.com/in/anjulbhambhri/#_blank

Liam Elliott

Global Experience Strategist

Adobe

Liam is Global Experience Strategist at Adobe, with over a decade of experience applying human-centred approaches to guide teams through digital transformation, change management, and adoption of emerging technologies. Since joining Adobe in 2022, his work has spanned major brands across entertainment, financial services, healthcare, and technology sectors, with a primary focus on EMEA. He holds a Master's degree from the London School of Economics. Current areas of focus include applied AI, experience design, and innovation strategy.

Gemma Carver

Digital Strategy Lead

Adobe

Gemma is a technology and digital expert with more than 20 years experience working in technology and consumer brands. She has held c-level marketing, advisory and innovation roles at businesses including Speedo (Consumer), SAP (technology)and WPP (Media). In recent years, she has advised and consulted for household names including Harrods, Carrefour, PVH, Watches of Switzerland and many more. She is expert in every aspect of growing a business using the digital ecosystem including ecommerce, data & analytics digital marketing and gen AI.

Gemma is a recognised thought leader in the digital and marketing space and actively contributes to the advancement of women in technology through mentorship and community engagement. She is go-to-market lead for Witsend, Europe’s leading organisation for senior women in technology

She holds a BA (Cantab) in Modern Languages from the University of Cambridge.

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Title

Foundations of agentic AI for business.

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2025-07-31

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CardDescription

Discover what agentic AI is, why it matters now and how Adobe is helping brands unlock its potential to transform the marketing lifecycle.

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caas:content-type/webinar