Adobe Digital Leaders Webinar:

From campaign management to journey management: The value of being customer-centric

Event Details

Duration: 1 hour

Available On Demand

Customer Journey Management (CJM) is often misunderstood as simply automated campaign management. In reality, CJM is much more. Businesses that strive to understand every interaction from the customer’s perspective will be better able to identify opportunities to improve customer experiences, streamline costs, increase competitive differentiation, and promote business growth. In this webinar, join experts from Aspire and Adobe as they:

Breakdown the building blocks of a CJM strategy
Identify CJM’s value drivers and business benefits
Share best practices and how to get the most out of CJM

Form as a Service - Offer Form for a.com - Global (79) - woensdag 1 november 2023 om 14:50

Kaspar Roos

Founder & CEO A Aspire

Kaspar Roos is a leading expert, consultant, and recognized thought-leader in the CCM industry. He’s the Founder and CEO of Aspire, a consulting firm specializing in the Customer Communications Management and Digital Customer Experience industries. Kaspar has more than 15 years’ experience in the space and is a regular speaker at industry conferences and events. He and his team have worked with technology vendors, service providers, and a variety of enterprises to help them with strategy and business development.

LinkedIn: https://www.linkedin.com/in/kasparroos/

Adam Firbank

Senior Consultant

Aspire

Adam is a Senior Consultant at Aspire focusing on customer communications, Customer Journey Mapping (CJM), and Customer Experience Management (CXM). With more than 25 years’ experience in the market, Adam has worked across a number of sectors both public and private, including utilities, pharmaceuticals, building and property services, infrastructure, environmental and waste. As Aspire’s Senior Consultant for CJM and CXM, Adam works alongside the analyst and consulting team to help enterprises establish CJM strategies that will guide their evolution from CCM to CXM.

LinkedIn: https://www.linkedin.com/in/adam-firbank-17968b3/

Kevin Lindsay

Director of Product Marketing

Adobe

Kevin Lindsay is a 25+ year tech industry veteran and currently heads up product marketing for B2C customer journey management (CJM) at Adobe—including the industry-leading products Adobe Campaign and Adobe Journey Optimizer. Previously, Kevin held product marketing and strategy roles in digital asset management (DAM), personalization and testing/optimization at Adobe. Other stops on Kevin’s tech marketing journey included the enterprise search space and ecommerce merchandising. Kevin believes that modern, data-driven and AI-powered CX strategies are key to delivering empathy and personalization at scale across the customer lifecycle.

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