From In-Person to Digital: Tips for Shifting Your Event Strategy

As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.

Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.

You'll learn:

• How Marketo is shifting their events strategy from in-person to digital
• The different factors to consider when shifting your strategy
• How to attract and engage buyers through digital experiences