95% of C-level executives believe customers are changing faster than their businesses can keep up with.

2023 has been a year of change. A volatile economy, the release of ChatGPT, and growth in the likes of social commerce has driven a seismic shift in how we are choosing to shop.

We know that brand loyalty is won on experience, but with a million different steps customers might take, and the trillions of ways they might take them, it seems an almost impossible feat to deliver what every customer needs and wants at the right moment.

Add to this a need to keep a finger on the pulse and react to social, economic and political changes in real-time, and the statistic above is no surprise.

The solution? Investing in the right talent, technology and culture to create an agile customer journey that will set you up for success, no matter what comes next.

The session explores

• What’s next? The consumer trends to look out for in 2024 and beyond.
• The technology and talent you need to keep up.
• Stories from the frontline: Hear from leading household brands.

Event speakers