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webinar
Beyond Composable: How a CDP Complements Data Lake/Data Warehouse Investment
IT and marketing teams work together to make customer data available for personalized experiences. In some cases, businesses question whether to build or buy the technology needed achieve desired business outcomes, or struggle to rationalize how new applications will integrate with their existing stack.
In this session we’ll examine how a CDP complements an existing data lake or data warehouse investment, outline the considerations for both marketing and IT decision makers, and explain why building on top of a data lake or data warehouse may not be sufficient for brands focused on delivering great customer experiences.
Please register to join us!
David Raab
Founder
CDP Institute
David Raab is a widely recognized expert in marketing technology and analytics. Working as an independent consultant since 1987, David has specialized in marketing trends, technology strategy, product requirements, and vendor selection. Clients include major firms in retail, insurance, health care, communications, publishing, consumer goods, marketing services, and technology. Author of Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool, and Guide to Customer Data Platforms. Founder of Customer Data Platform Institute.
Matt Skinner
Product Marketing
Adobe
Matt Skinner is a product marketer for Adobe Real-Time CDP and Adobe Audience Manager DMP. He joined Adobe in 2016. Prior to this, he spent 10 years in media buying and media strategy, both agency and client-side, with a focus on integrated digital marketing.
CardTitle
How a CDP Complements Data Lake/Data Warehouse Investment
created
2023-08-08
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IT and marketing teams work together to make customer data available for personalized experiences.
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caas:content-type/webinar,caas:products/adobe-real-time-cdp