Adobe Digital Leaders Webinar:

How IBM transformed complexity into simplicity with Marketo Engage

Event Details

Duration: 1 hour

Available On Demand

Join us for an engaging webinar where presenters from IBM take you through their transformative journey to revolutionize sales and marketing collaboration in a complex enterprise through the power of Adobe Marketo Engage. Learn how they leveraged what they call ‘descriptive scoring,’ strategic integrations, and a seamless CRM connection to change the business.

We’ll dive into IBM's planning and implementation of Marketo Engage, gain valuable insights into its processes and learn how you can apply them to your own business. Learn how to improve process with people and technology, improve internal collaboration and the customer experience.

In this webinar, learn how IBM:

Harnessed the power of Marketo Engage to enhance its people, programs, and processes, leading to a significant boost in efficiency and effectiveness.
Strengthened marketing and sales collaboration through native integrations with its CRM.
Leveraged the openness of the Marketo Engage platform.
Created tailored experiences for customers using personalized and optimized customer journeys.

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Catalina Paduraru

Marketo Administrator

IBM

Catalina Paduraru is a passionate Marketer with 15+ years of experience, with focus on Marketing Automation and Marketing Operations. She is a Marketo Administrator at IBM, working in partnership with Marketing and Technology teams to deliver solutions for automation requirements and systems integration. Catalina has a strong background in customer acquisition, re-engagement and retention strategies and solid experience in working with databases, data analysis, segmentation, marketing automation platforms and CRM systems.

Favorite quote: “Nothing is impossible, the word itself says 'I'm possible'!” (Audrey Hepburn)

Ashley Davis

Demand Automation Program Manager

IBM

Ashley Davis is a Demand Automation Program Manager at IBM. She graduated from West Virginia University with a MSc. Integrated Marketing Communications and University of Tampa with a BSc. Marketing. Using strategic marketing skills, Ashley creates lasting impact – across small businesses, agencies, and major corporations. Her passion for marketing shines through her client-centric thinking, complex problem-solving, and business growth. Ashley is on a mission to show that it's possible to sustain and grow a quality profitable business and life.

Gavin Reynolds

Global Demand Automation Strategy Lead

IBM

Gavin Reynolds is the global demand automation strategy lead for IBM, he specializes in the field of simplifying the demand generation strategy for IBM with a focus on the automation platforms, Adobe Marketo Engage and Salesforce as two key offerings. He holds a BSc in Management from Trinity College in Ireland and an MBA from Henley Management Colleague in the UK, with over 25 years of experience in the business-to-business field of Marketing and Communications.

Adrienne Whitten

Director of Product Marketing for Adobe Marketo Engage

Adobe

Adrienne is a Director of Product Marketing for Adobe Marketo Engage, part of the Adobe Experience Cloud. She focuses on the Marketo Engage GTM strategy and execution, including messaging and sales tools for the Enterprise segment and builds thought leadership content on Digital Transformation in Marketing. She is an avid collector of customer stories. Adrienne has been building, marketing, writing and speaking about enterprise software for more than 20 years. Prior to Adobe, she held leadership positions in product marketing and management at Marketo, SAP, SuccessFactors, Taleo and Saba Software. She’s been featured on BlogTalk Radio, quoted in Money Magazine and Named a Mover and Shaker in Marketing by Aragon Research.

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