Adobe Digital Leaders Webinar:
How IBM transformed complexity into simplicity with Marketo Engage
Event Details
Duration: 1 hour
Available On Demand
Join us for an engaging webinar where presenters from IBM take you through their transformative journey to revolutionize sales and marketing collaboration in a complex enterprise through the power of Adobe Marketo Engage. Learn how they leveraged what they call ‘descriptive scoring,’ strategic integrations, and a seamless CRM connection to change the business.
We’ll dive into IBM's planning and implementation of Marketo Engage, gain valuable insights into its processes and learn how you can apply them to your own business. Learn how to improve process with people and technology, improve internal collaboration and the customer experience.
In this webinar, learn how IBM:
- Harnessed the power of Marketo Engage to enhance its people, programs, and processes, leading to a significant boost in efficiency and effectiveness.
- Strengthened marketing and sales collaboration through native integrations with its CRM.
- Leveraged the openness of the Marketo Engage platform.
- Created tailored experiences for customers using personalized and optimized customer journeys.
Register to watch on demand!
