WEBINAR

The New Front Door: Why Brands Must Optimise for AI Discovery Now

Duration:  50 minutes

As consumer behaviour shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarising, recommending, and shaping perceptions in ways that brands can no longer ignore.

At Adobe, we’ve been working closely with brands to understand how large language models evaluate content—and we’ve built Adobe LLM Optimizer to help brands take control of their visibility, relevance, and performance in this new AI-driven landscape.

In this webinar, we’ll explore:

  • The emerging discipline of Generative Engine Optimisation (GEO) and why it's becoming essential for marketing, SEO, and content teams.
  • How AI is reshaping brand visibility, what content LLMs prefer, and how companies can stay ahead.
  • How Adobe LLM Optimizer, our newest agentic application, can enable your brand to continuously optimise for these AI channels.
  • How Adobe is using LLM Optimizer to stay ahead of the GEO curve and recognise opportunities for its own content optimisation.

Whether you lead digital strategy, content marketing, or brand initiatives, this session will provide the context, urgency, and tools you need to shape your presence—and thrive—in the AI-first era.

Marketo Configurator Wednesday, September 17, 2025 at 16:16
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https://video.tv.adobe.com/v/3474987?end=nothing&learn=on&captions=eng

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Event speakers

Jamie Brighton

Director of Product Marketing,
Adobe EMEA

Jamie has worked in digital marketing for 25 years, 19 of those with Adobe helping clients transform their businesses through customer experience management technologies, including optimisation, personalisation and behavioural targeting. He has experience client, agency and vendor-side and has worked in the digital experience space for Adobe in EMEA and APAC. In his current role, Jamie is Director of Product Marketing for Adobe Experience Manager in EMEA. His current areas of focus include platforms, personalisation, AI and the role of technology in delivering superior customer experiences.

Simon James

Managing Director,
Data Strategy at Publicis Sapient

As the Group VP for Data Science & AI at Publicis Sapient, Simon leads a specialist team focused on Data Strategy, Data Science, Data Engineering and Digital Analytics disciplines serving Publicis Sapient’s clients around the world.  Simon is engaged on a number of large enterprise accounts where Publicis Sapient is building data science capability and delivering data science programmes. With more than two decades in the sector Simon has published numerous articles on the subject of data and its unintended ethical consequences for a range of titles, including The Guardian, VentureBeat, Campaign and The Drum and is a regular speaker at industry events including at SXSW, Adobe Summit, AI Summit, I-COM Global.

Emily Kellman-Kessel

Manager, Product Management
Adobe

Emily is a seasoned product manager with nearly a decade of experience in personalization and the technologies that power tailored digital experiences. As a Manager on the Adobe.com product team, she leads strategy and execution for personalization and generative AI, helping users discover the right digital media products through intelligent, AI-driven experiences. More recently, she’s spearheading Adobe’s Generative Engine Optimization (GEO) strategy, guiding a cross-functional team of marketers in shaping how generative AI enhances discoverability and engagement.

Meryll Blanchet

Senior Manager, Software Development
Adobe

Meryll Blanchet is a software engineering leader at Adobe with 20 years of experience delivering enterprise-scale digital products. He leads the development of AI-first, LLM-powered solutions designed to help brands drive performance across their digital experiences. With a background in consulting and customer co-innovation, Meryll brings a strong user-centric mindset to every product he builds. He spearheaded the launch of AEM Sites Optimizer and is now leading Adobe’s work on the LLM Optimizer. Meryll is passionate about using AI to create real business impact—by aligning technology, teams, and customer outcomes.
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Content as a Service v3 - experience-manager-guides - Friday, September 19, 2025 at 09:33

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cardTitle
The New Front Door: Why Brands Must Optimise for AI Discovery Now
CardDescription
AI engines are quickly becoming the new front door to the customer journey—summarising, recommending, and shaping perceptions in ways that brands can no longer ignore.
cardDate
2025-09-19
cardImage
primaryTag
caas:content-type/webinar
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caas:content-type/webinar, caas:products/llm-optimizer